Go and check out Mark Ritson
I’m slowly adding more stuff to this page, but before I add any more posts I want to shout out to the man who has inspired and taught me more about marketing than anyone else. Mark Ritson.
A lot of my posts are based on lessons he’s shared and taught in classes of I’ve attended.
My angle is a lot of his work is out of reach to smaller companies. I’m trying to distil the lessons down so that the one-man/woman-bands and SMEs of the world can get the benefit from it.
If you have time, check out his work - you won’t be disappointed.