SEO might seem like another complex job on your to-do list, but it doesn’t have to be. Here’s a straightforward guide, with very clear actions, to help you boost your online presence without getting bogged down in technical details.
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The Cannes Lions Advertising Festival awards the most innovative and impactful marketing ideas from around the world. I've summarised a few of the best ones from this year, and offer ideas about how you can apply the lessons to your business.
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Telling a customer how good your product is not equal to the value the product can deliver. That’s why you need to build trust first, so that when you do tell them how good you are, they believe you. But how do you build trust? The easiest way is to add value to their business… for free!
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If you want to make your attendance at an industry conference or event worthwhile you’ll need to be pragmatic and think more about just showing up on the day. But how do you even choose which ones to go to? Here are a few ideas to consider.
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Your prospective customers are looking for examples of how others overcame the same challenges they have. Case studies are simply stories of your customer’s experience. You’ll usually write them to illustrate how your customer overcame a challenge or took advantage of an opportunity. Here’s a quick summary of the how and why.
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This bit of advice is the kick starter for your interweb marketing and SEO journey. Nothing too complex. No theory/SEO wizardry - just the fundamentals you’re going to want to grips with as a business owner.
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Subscription services are all the rage. TV, news, food, booze, clothes. You name it there’s a subscription service for it.. What we’re looking at in this post is the more recent addition the subscription world: graphic design and creative services and how you can make sure you’re getting your money’s worth from your subscription.
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Behavioural economics is the study of how we make our decisions as humans. We make choices every day and our decision-making processes are affected by heuristics which are shortcuts we use to make decisions. Here are a few examples of heuristics and how you can leverage them to influence consumer behaviour to the benefit of your business.
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Now our path moves into the realm of qualitative and quantitative research. Think of this as a primer. You’ll walk away with a better understanding of the two approaches and how they work together. I’ll hopefully also give you an idea of which methodologies you might employ to help you improve your business.
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You do lots of work and spend plenty of money finding new customers and marketing to them. How do you know it’s making a difference? This is how. Here are the top 5 marketing metrics you should be tracking.
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‘Brand positioning’ sounds like one of those phrases fluffy marketing people use to sound clever. The truth is it’s actually pretty straight forward, and it’s surprisingly useful if your business needs it. Here’s what it is and how you can make the most of it.
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Market research is rarely done properly, if at all. But if you want to save yourself a bunch of time and money in the long term, it's definitely worth doing. Here's part one of a series of posts looking at how to do basic, high impact market research.
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A brief needs to set the direction, then get out of the way for the work to get done. Here's now a time-poor person like yourself can write a shotgun brief which will save you time and money.
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You can take your sales activation investment to the bank. Couple it with your brand marketing activity higher up in the funnel and you have a solid strategy. But what happens when you just focus on sales activation? Can it work? Kinda...
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You can't speak for your customer as much as you want to. That is unless you have research and data. Here's why you need to listen and a reminder of what's stopping you (it's you, duh)
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The likelihood of you going viral is low. So how do you get through to customers? The trick isn't making a big splash, it's about making consistent smaller splashes in ways your competitors don't - and ideally can't.
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What's the best way to stand out? By being consistent and turning up the same way each and every time your customer interacts with you. What's the easiest way to do this? With distinctive brand assets.
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The humble marketing funnel is the most powerful tool in you have. But getting it right can be tricky.
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TL;DR Yes, as long as it's not in isolation, not something you can only back for the short term and not without adequate tracking. In fact, it's what you should be spending 60% of your budget on.
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